In this episode Drew Schwanitz Entrepreneur Marketing Consultant Communications expert shares 3 Ways to Improve Your onsite Search Engine Optimization! After the tip, we go backstage and learn about Drew’s, Podcast Pick- TGIM, Getting Lost in Nature, A Daily Philosophy, and more!


My name is Drew Schwanitz, and I am with Torva Local. My tip today is three ways to improve your onsite search engine optimization. Today, I’m going to talk about a few techniques that you can use on your website to improve your search rankings.

Tip number one is to create great quality content. Content is the main reason someone will go to your website. As a result, search engines take notice of this, so the best content gets the best search engine rankings. One way you can take advantage of this is to look at some of your competitors’ content. Look at other people that share the same audience as you and see what they’re writing about, and do it better. Go a little bit deeper, be more informational, be more insightful, be more helpful. Your goal is to be the thought leader, the industry leader, on that particular subject.

Tip number two is to speak their language. It’s important that you understand your audience, and that you’re optimizing your website to the way that they are going to search for your posts and your information. Whether they’re searching for technical terms, or maybe they’re searching using slang terms, it’s important to know that and include it within your content. Once you discover the keywords that you want to focus on, it’s important to keep your primary keyword and your secondary keyword in your title tag and your URL. It’s also good to keep in mind, when you’re creating your posts, to also think about associative keywords. What that means is different words that have the same meaning.

Tip number three is to make sure that your content is shareable. Search engines consider quality outside links to your website as validation. It’s important to keep in mind that your URL is descriptive, and by this I mean people understand what your content is about just by reading the URL. Another important thing to keep in mind is to include social links on your posts, as well. This will make it easier for people to share your content after they read it. And most importantly, there must be sharing value. In order for someone to share your content, there must be something in it for them, as well. Does it make them look smarter? Does it make them look helpful or funny? Any of these things will be an incentive for them to share your content.

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About the Grow Your Business Cleveland video series:
GYB CLE is an original web video series featuring real CLE business experts sharing their own nuggets of tips, tricks, and approaches to succeeding in careers, becoming more profitable, and living better lives. Co-producing and appearing in the GYB CLE series are NEO Interns who get hands-on experience and earn much needed credentials that will provide an early boost in their careers. Videos will be distributed via multiple GYB CLE channels, contributors channels, and on-line audience sharing.