In this episode, Audrey Wiggins; owner of Altogether Marketing, branding strategist, and empowerment coach, discusses 10 Beliefs That Every Entrepreneur Should Practice. After the tip, we go backstage where Audrey shares; how to get back to your center, her favorite Cleveland attraction, a song she wrote just for us… and more!


My name is Audrey Wiggins, my company is Altogether Marketing, and I’m going to share with you today Ten Beliefs That Every Entrepreneur Should Practice.

And number one, and I believe this is the foundation and pivotal to the success of any entrepreneur is you have to have faith. Faith in yourself, faith in God, faith in the product or service that you sell.
And pursuing to your faith; got to trust your gut. Your gut.

It goes without saying, that you have to have passion in your own product or service for your business, whatever that is. But you know what? You have to be passionate about and excited about other people and their business. Guess what? You’re serving each other and you build each other up.

And after that you have to be able to multitask. You’re gonna be wearing a lot of hats unless you come out and you have a great investment, you have a full team and even then, you know it all. Which means you have to disseminate that information, delegate to others so you all grow together and are a success in the end.

It’s been said that you have to be a creative thinker. And I believe that I am a creative thinker, I’m innovative, can come up with ideas and things like that. But it’s more to it than that. You have to think outside the box; that’s a cliché. But you have to be able to think outside the room, outside the building. If you want to grow your business in Cleveland, you have to be a creative thinker

When I was in sixth-grade, yes I was the sixth-grade once ok. My aunt signed my sixth-grade graduation booklet and she said to do everything with “tenacity plus.” So you have to be persistent, tenacious, and driven.

As an entrepreneur, as a business owner, you’re going to have to work holidays. I love Monday holidays; those are my favorite holidays. You get a long weekend and you get an extra day to work on your business.

And aside from from working holidays, you have to mine your time. Your time is a minefield; there’s going to be all kinds of distractions. And my favorite distraction to hate is chatter.

If I had a final or favorite core belief, it is technology. You’ve got to fall in love with technology. You heard the concept of early adopter? I’m an early adopter of technology. Love it. I’m old and I’m up and I’m with it and and you’ve got to do the same if you’re going to be success.


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About the Grow Your Business Cleveland video series:
GYB CLE is an original web video series featuring real CLE business experts sharing their own nuggets of tips, tricks, and approaches to succeeding in careers, becoming more profitable, and living better lives. Co-producing and appearing in the GYB CLE series are NEO Interns who get hands-on experience and earn much needed credentials that will provide an early boost in their careers. Videos will be distributed via multiple GYB CLE channels, contributors channels, and on-line audience sharing.