In this episode Leslie Dickson; Entrepreneur, Leadership developer, and Executive Communications coach shares the 4 Key Components to Gaining Personal Credibility

After the tip, we go backstage where Leslie shares, An introvert’s story, The Voice Pro journey, An exercise in clarity, and more!


I’m Leslie Dickson, President and CEO of VoicePRO. Today I’m going to share with you the four key components of gaining your personal credibility. Credibility is one of those qualities that everybody wants and it is attainable. So the word, credibility actually comes from the Latin root word credere, which means to believe. So, if you’re credible, you are believable. The challenge plays out in the fact that everybody else determines whether or not you’re credible. You can’t decide yourself that you are, you have to rely on others to decide.

Integrity is the first key component that makes up your credibility. What does integrity mean? Integrity means your honesty, your trustworthiness, and most importantly your follow through. So you do what you say you’re going to do, when you say you’re going to do it.

The second component that makes up your credibility is your expertise. This is your job knowledge, your experience, your homework, your preparedness, everything that goes into what you know about what you’re talking about. It also plays out in what you don’t know. There’s always this fear factor of being asked a question that you don’t know the answer to. It’s perfectly okay to respond by saying, “I don’t have that information right now but I know where to get it, and I’ll get back to you with the information and the answer.”

The third component of credibility is dynamism. What is dynamism? Dynamism is your passion, your conviction, your enthusiasm about what you’re talking about. If you cannot convey that you care about what you’re saying, nobody’s going to believe you at all.

The fourth component to credibility is your openness. Now that really plays out in two different ways. One is being open to input, or ideas, or viewpoints of other people. So you’re open to hearing what they bring to the table. The second piece is opening yourself up. You know we all want to come across as being perfect, and professional, and excellent at what we do. But allowing yourself to be vulnerable and to let perfect go, actually will enhance your credibility immensely.

So now you know the four key components that will convey your personal credibility. But the challenge here is not only do you need to have these qualities yourself, because that will make you a good person, you have to convey them. You have to show other people that you have these qualities. If you show them, they will believe you and you will then have credibility yourself.

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About the Grow Your Business Cleveland video series:
GYB CLE is an original web video series featuring real CLE business experts sharing their own nuggets of tips, tricks, and approaches to succeeding in careers, becoming more profitable, and living better lives. Co-producing and appearing in the GYB CLE series are NEO Interns who get hands-on experience and earn much needed credentials that will provide an early boost in their careers. Videos will be distributed via multiple GYB CLE channels, contributors channels, and on-line audience sharing.