Great article from Brian Honigman! The article explains the advantages of uploading exclusively to YouTube or Facebook or–to both.
“Facebook video will really succeed with content that relies on social lift, whereas YouTube will still be the source for video content with staying power.”
Brian explains that Facebook videos can be used to direct viewers to their YouTube channel, sort of like a promotion. Michelle Phan, a popular makeup guru, uses this method to utilize both channels effectively.
On the other hand, BuzzFeed uploads all their content on Facebook and YouTube. Their goal isn’t to direct their audience to a particular channel, but to distribute their content everywhere and anywhere.
In the end, it’s all about what the goal of your campaign is. Asking this before choosing where to upload will tremendously help you succeed!
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