Although there doesn’t seem to be anything revolutionary about Instagram’s new feature, it’s inspired brands to come up of new and creative ways to engage their followers.

Gap is a great example of this. After Instagram launched their new feature, Gap made video posts that looped seamlessly, allowing them to stand out amidst other posts in a customer’s feed.

It’s a great way to use video to connect with customers! Although we’re using a big company as an example, this is definitely doable with a simple budget!

Want to try it for your business? Call us and we’ll help you out!