2019 was a banner year in photography for New Image Media, proving professional photography is still in high demand.
Why? Just like video, the R.O.I. for professionally produced photos is exceptionally high.
You just can’t go wrong investing in high quality visuals of your business, products, services or staff.
Our Motto: Just say “NO” to stock photos in 2020!
There’s no better way than through crisp new custom photos to create buzz or communicate brand value either digitally or in print. Just like video, your photographic images can be repurposed in countless marketing strategies (in company brochures, posters, websites or social media posts, etc.) throughout the year. Having an inventory of professionally produced photos ensures your business is ready to present its best visuals in the new decade. Fill up your marketing content calendar today!
Here are 6 ideas to get you started…
1. Headshots / Group or Team Photos
Are you still hiding who’s behind your story? Having a variety of quality images of you and your team that best fits your personality or the identity of your business posted regularly on your social channels will grow trust and loyalty with customers. It will also help build your brand and culture. Schedule a photo session and plan shooting a variety of styles including: headshots, executive portraits, character, environmental, and team shots. There’s a portrait style to fit all your needs and applications. What’s more, whether the shoot is at your location or in a controlled studio environment, a portrait session can be a team building and enjoyable experience for all.
2. Live Event Photography
After your important business event is over, one of best ways to keep the hype and interest alive is with plenty of quality photos. Speaker and guest photos can be posted, tagged and shared on every popular social media platform. Hiring a professional photographer ensures you will have each key moment of your event documented in vibrant living color. Perhaps the best part is you’ll be able to repurpose these images long after the event, especially in the promotion of your next event. You can trust a professional photographer to capture candid scenes that reflect the energy of the event and to politely interact with your guests within the environment. Before the event, make sure to determine the style you’re looking for, ensuring the photographer will get the photos you want. You’ve planned every detail from location to the menu, why worry yourself over taking (or missing) the perfect shot!
3. Journalistic Style Photography
Tell your business’ story through photography. Showcase your employees or team members interacting within their office environment or job site. For these type of photos you can choose to have a staged scene, or allow the photographer to capture the essence of the moment candidly. Each gallery will demonstrate the message you want to express about the business, company, or occasion. Planning ahead, your photographer can help you determine what the narrative is that you want to showcase through photography. Whether they are displayed as a gallery or stand alone photos on various pages of your website, print collateral, or social media, your photos will tell your story.
4. Product Photography
People want to see a product before they buy it. From updating your company catalog to well produced marketing shots of a new product launch, professional photographers make sure you have the quality images your customers are looking for. Think about the last time you did some shopping online. The key to your purchasing decision may have been how well the photography showcased each aspect of the product. This is true for Amazon items, e-commerce websites using the Shopify platform, or even e-bay product listings. A newer feature that sometimes helps customers is the 360 degree product shot that allows users to get a look around the entire piece. Most product shots are done in a professional studio setting to get the lighting just right in order to show the product in the best way possible. Any and all of these techniques can be used to highlight and enhance the most important features or your products through quality images that can be used on any platform.
5. Facility Tour or Architectural Photos
If you’ve just remodeled, moved into a new location, or just want to show off the space you have to make it more familiar to your customers, photos can be used as a virtual tour of the different areas in your business. These images can showcase your training facilities and work environments or be used to spice up your website and marketing materials. Depending on your space the use of drone footage may be a viable and very cool option to consider. 360 degree views of a room or panoramic photography are additional ways to capture every angle of your facility.
6. Wall Art & Environmental Graphics
Update your walls to improve your workspace environment and keep your employees and visitors inspired. From framed art and posters, to environmental graphics, professional photographers can ensure you receive high quality custom images that can be used in the production of a variety of wall art applications. Using custom images to decorate your office adds a personal touch both you and your guests will enjoy. Be inspired by displays of the work you do, events you’ve had, or the company culture in a way that you and your team can be proud of.
Now that you’ve got several ideas for great uses of brand new photography, what are you waiting for?! Get out there and take some action. Get your content calendar packed with great visuals today.
In case you haven’t seen it, New Image Media is offering a new deal on Photography services in 2020. Our goal is to provide a service so valuable and affordable that our customers can once and for all “Just Say NO to Stock Photography in 2020!”